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Crafting Creative Campaign for Global Icon Coca-Cola

Crafting Creative Campaign for Global Icon Coca-Cola

Crafting Creative Campaign for Global Icon Coca-Cola

Crafting Creative Campaign for Global Icon Coca-Cola

As a global icon, Coca-Cola is synonymous with innovative marketing that fosters brand loyalty. Our agency collaborated on key initiatives, honoring the brand's heritage while introducing a modern aesthetic.


We identified consumer insights to drive campaign strategy, creating an immersive city-wide campaign and designing sought-after merchandise.


Our unique campaign ideas encapsulated the Coca-Cola spirit, while our design system paid homage to the brand's history. Through our partnership, we aimed to solidify Coca-Cola's position as a beloved household name for generations to come.

As a global icon, Coca-Cola is synonymous with innovative marketing that fosters brand loyalty. Our agency collaborated on key initiatives, honoring the brand's heritage while introducing a modern aesthetic.


We identified consumer insights to drive campaign strategy, creating an immersive city-wide campaign and designing sought-after merchandise.


Our unique campaign ideas encapsulated the Coca-Cola spirit, while our design system paid homage to the brand's history. Through our partnership, we aimed to solidify Coca-Cola's position as a beloved household name for generations to come.

As a global icon, Coca-Cola is synonymous with innovative marketing that fosters brand loyalty. Our agency collaborated on key initiatives, honoring the brand's heritage while introducing a modern aesthetic.


We identified consumer insights to drive campaign strategy, creating an immersive city-wide campaign and designing sought-after merchandise.


Our unique campaign ideas encapsulated the Coca-Cola spirit, while our design system paid homage to the brand's history. Through our partnership, we aimed to solidify Coca-Cola's position as a beloved household name for generations to come.

As a global icon, Coca-Cola is synonymous with innovative marketing that fosters brand loyalty. Our agency collaborated on key initiatives, honoring the brand's heritage while introducing a modern aesthetic.

Our Role

Our Role

Our Role

Our Role

  • Targeting Audience & Research

  • Campaign Idea Generation

  • Creating Design System

  • Targeting Audience & Research

  • Campaign Idea Generation

  • Creating Design System

  • Targeting Audience & Research

  • Campaign Idea Generation

  • Creating Design System

  • Targeting Audience & Research

  • Campaign Idea Generation

  • Creating Design System

  • City Campaign

  • Merchandising

  • City Campaign

  • Merchandising

  • City Campaign

  • Merchandising

  • City Campaign

  • Merchandising

Research: Unveiling Gen Z Insights: 15 Questions, Hundreds of Voices, Infinite Passion

To delve into the minds of Generation Z, we posed 15 thought-provoking questions to hundreds of young individuals, seeking to understand their passions and perceptions of the world. From their diverse responses, we identified common threads that define this vibrant generation, highlighting their unique perspectives and values.

To delve into the minds of Generation Z, we posed 15 thought-provoking questions to hundreds of young individuals, seeking to understand their passions and perceptions of the world. From their diverse responses, we identified common threads that define this vibrant generation, highlighting their unique perspectives and values.

To delve into the minds of Generation Z, we posed 15 thought-provoking questions to hundreds of young individuals, seeking to understand their passions and perceptions of the world. From their diverse responses, we identified common threads that define this vibrant generation, highlighting their unique perspectives and values.

  • Giorgi 24 Y.

    I’m looking for my way in Life.

    This is the most important task for me at the moment.

    Customer research, questionnaire, user targeting
  • Customer research, questionnaire, user targeting

    Nini 21 Y.

    I paint to find the line that expresses my feelings.

  • David 23 Y.

    I just want to find my way in Life.

    The way that brings me to the happiness.

    Customer research, questionnaire, user targeting
  • Customer research, questionnaire, user targeting

    Maya 19 Y.

    I love Dance.

    It is the way with no destination,

    just to express

    the moment.

  • Mariam 24 Y.

    Music is the best way for me to express my Personality.

    Customer research, questionnaire, user targeting
  • Customer research, questionnaire, user targeting

    Nico 22 Y.

    All I need to be happy is the Road and the Skate.

  • Giorgi 24 Y.

    I’m looking for my way in Life. This is the most important task for me at the moment.

    Customer research, questionnaire, user targeting
  • Customer research, questionnaire, user targeting

    Nini 21 Y.

    I paint to find the line that expresses my feelings.

  • David 23 Y.

    I just want to find my way in Life. The way that brings me to the happiness.

    Customer research, questionnaire, user targeting
  • Customer research, questionnaire, user targeting

    Mariam 24 Y.

    Music is the best way for me to express my Personality.

  • Nico 22 Y.

    All I need to be happy is the Road and the Skate.

    Customer research, questionnaire, user targeting
  • Customer research, questionnaire, user targeting

    Maya 19 Y.

    I love Dance.

    It is the way with no destination,

    just to express

    the moment.

Campaign Concept

Campaign Concept

Campaign Concept

Campaign Concept

The brilliant concept of 'Finding Your Own Way' was brought to life through the artistry of manual drawing, infusing emotion and vitality into the idea. Then the digitalization followed, transforming the creation into a mesmerizing pattern that would serve as the campaign's Cornerstone.

The brilliant concept of 'Finding Your Own Way' was brought to life through the artistry of manual drawing, infusing emotion and vitality into the idea. Then the digitalization followed, transforming the creation into a mesmerizing pattern that would serve as the campaign's Cornerstone.

The brilliant concept of 'Finding Your Own Way' was brought to life through the artistry of manual drawing, infusing emotion and vitality into the idea. Then the digitalization followed, transforming the creation into a mesmerizing pattern that would serve as the campaign's Cornerstone.

The brilliant concept of 'Finding Your Own Way' was brought to life through the artistry of manual drawing, infusing emotion and vitality into the idea. Then the digitalization followed, transforming the creation into a mesmerizing pattern that would serve as the campaign's Cornerstone.

Pattern design concept
Pattern design concept
Pattern design concept
Pattern design concept
Pattern design concept
Pattern design concept
Pattern design concept
Pattern design concept
Pattern design concept
Pattern design concept
Pattern design concept
Pattern design concept

Product Packaging

Product Packaging

Product Packaging

Product Packaging

Following that, product designs were meticulously crafted to amplify the campaign's visual impact and infuse life into the project. Simultaneously, a close alignment with the original brand identity

was maintained, ensuring easy recognition.

Following that, product designs were meticulously crafted to amplify the campaign's visual impact and infuse life into the project. Simultaneously, a close alignment with the original brand identity was maintained, ensuring easy recognition.

Following that, product designs were meticulously crafted to amplify the campaign's visual impact and infuse life into the project. Simultaneously, a close alignment with the original brand identity

was maintained, ensuring easy recognition.

Following that, product designs were meticulously crafted to amplify the campaign's visual impact and infuse life into the project. Simultaneously, a close alignment with the original brand identity

was maintained, ensuring easy recognition.

Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design
Coca-Cola can design

Merchandising

Merchandising

Merchandising

Merchandising

Our intention was not merely to initiate an advertisement but to forge a product direction that would seamlessly integrate into the lives of our target audience. To bring this vision to fruition, we fashioned modern merchandising inspired by the daily experiences of our audience.

Our intention was not merely to initiate an advertisement but to forge a product direction that would seamlessly integrate into the lives of our target audience. To bring this vision to fruition, we fashioned modern merchandising inspired by the daily experiences of our audience.

Our intention was not merely to initiate an advertisement but to forge a product direction that would seamlessly integrate into the lives of our target audience. To bring this vision to fruition, we fashioned modern merchandising inspired by the daily experiences of our audience.

Our intention was not merely to initiate an advertisement but to forge a product direction that would seamlessly integrate into the lives of our target audience. To bring this vision to fruition, we fashioned modern merchandising inspired by the daily experiences of our audience.

Coca-Cola product merchandising, creative campaign, Coca-Cola product merchandising, creative campaign, hoodie design
Coca-Cola product merchandising, creative campaign, Coca-Cola product merchandising, creative campaign, hoodie design
Coca-Cola product merchandising, creative campaign, Coca-Cola product merchandising, creative campaign, hoodie design
T-shirt design, gen-z clothing
T-shirt design, gen-z clothing
T-shirt design, gen-z clothing
Coca-Cola product merchandising, creative campaign, T-shirt design
Coca-Cola product merchandising, creative campaign, T-shirt design
Coca-Cola product merchandising, bag design
Coca-Cola product merchandising, bag design
Skateboard design, sport items design
Skateboard design, sport items design
Coca-Cola product merchandising, creative campaign, T-shirt design
Coca-Cola product merchandising, creative campaign, T-shirt design
Coca-Cola product merchandising, bag design
Coca-Cola product merchandising, bag design
Skateboard design, sport items design
Skateboard design, sport items design

City Campaign Mock-Up

City Campaign Mock-Up

City Campaign Mock-Up

City Campaign Mock-Up

And as the crowning touch, like the cherry on top of a cake, there was an impactful city campaign prepared for appearances on billboards, advertising displays, and more.

And as the crowning touch, like the cherry on top of a cake, there was an impactful city campaign prepared for appearances on billboards, advertising displays, and more.

And as the crowning touch, like the cherry on top of a cake, there was an impactful city campaign prepared for appearances on billboards, advertising displays, and more.

And as the crowning touch, like the cherry on top of a cake, there was an impactful city campaign prepared for appearances on billboards, advertising displays, and more.

  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation
  • City banner design, billboard design, mockup, Ads, product presentation